Project Goal

Robin Banks runs a business education and marketing offer with two clear tiers — a low-ticket entry product and a premium high-ticket programme for serious buyers. The challenge was converting low-ticket buyers into high-ticket clients at scale, without relying on a sales call for every conversion.

The goal was to build an AC funnel that sold the entry offer cleanly, then used the post-purchase sequence to identify high-intent buyers and move them into the ascension offer through a structured backend — automating a process that had previously been entirely manual.

What We Built

Complete AC funnel build including the low-ticket sales page, order form, one-time-offer upsell pages for the premium programme, a downsell path, and a full GoHighLevel backend handling post-purchase tagging, segmentation, and automated ascension sequences for buyers who didn't take the upsell at the point of purchase.

The Outcome

The automated ascension backend converted a significant percentage of low-ticket buyers into high-ticket clients without a manual sales call — turning a previously labour-intensive process into a system that ran independently. The upsell sequence at the point of purchase captured buyers at peak intent, and the post-purchase follow-up continued the conversation for buyers who needed more time.