Project Goal

Perry Belcher is co-founder of DigitalMarketer, creator of Growth Hacking Live, and one of the most respected figures in direct response marketing — personally responsible for over $1 billion in online sales across his career. He runs Growth Hacking Live, a marquee event that attracts serious entrepreneurs and marketers.

The objective was to build a growth hacking brand website and a series of event landing pages that reflected Perry's authority in the space — premium, high-converting, and built with the UX sophistication that his audience of experienced marketers would expect. Generic templates were not an option. Every page needed to feel purpose-built.

Design Approach

Typography: Strong, authoritative typefaces chosen to reflect Perry's direct response background. Headlines built to stop the scroll and earn the read.

Colour palette: Dark, premium tones with high-contrast elements — a visual identity that matched the gravitas of someone who has built and sold multiple multi-million dollar companies.

Layout: Information hierarchy built around how Perry's audience consumes content —fast, decisive, and experienced. No padding. No fluff. Every section earns its place.

UX: Framer used for the main site to deliver smooth, high-performance interactions that matched the brand's positioning. WordPress used for specific event pages requiring deeper CMS functionality. Both built to load fast and convert decisively.

Interaction Design

Full website build on Framer for the main growth hacking brand presence, and a series of event landing pages built in WordPress for Growth Hacking Live — covering pre-registration, event details, speaker pages, and conversion-optimised registration flows.
All built to the UI/UX standard Perry's audience holds high-ticket event pages to.